Zaks Introduces New Services For Middle East Customers
Education Journal Middle East / November 2015
Personal shopper, online shopping, and loyalty programme are part of the personalized experience
Zaks has supplied uniforms to schools in the Middle East for more than 15 years, with stores in Abu Dhabi, Al Ain, Doha, Dubai, Bahrain, and Riyadh.
The company’s growth and success has been driven by the range of services Zaks offers.
Zaks was one of the first uniform companies in the region to go online. Parents can shop for all uniforms and accessories on the website, and have them delivered within the GCC. A live chat function on the website allows customers to clear any queries pertaining to their purchase.
Zaks’ personal shopper service provides a shopper to visit the client’s house, get them measured up, and have the uniforms delivered within 48-72 hours, without the parent or student visiting the stores, for a fee.
The company also offers free alteration service on all merchandise purchased. The sourcing cycle is ISO certified and all garments come with generous seam allowances.
Additionally, the Made to measure service is provided for all students who do not fit in the allocated size grid of readymade uniforms, at no additional charge.
To foster loyalty among customers, Zaks has launched a buddy programme, allowing customers to collect points with every uniform purchase at Zaks, which can then be redeemed against several other products in the store.
Zaks also runs on-site schools sales at a majority of its client schools. The on-site sales run during sports days, winter months, and right before the school breaks for summer, to ensure parents have the convenience of purchasing uniforms at the school itself.
The company opened its first order centre at the Al Wahda Mall in Abu Dhabi, and is set to open three more next year across the region.
In addition to uniforms, Zaks’ new concept stores offer more than 23 categories of school uniform accessories and products. These include Wenger eco water bottles designed and engineered in Switzerland; David Luke blazers, created from recycled plastic water bottles; GForce sportswear made from functional fabrics; Stella hair accessories; popular Canadian shoe brand Buckle- Up’s back to school range; Harrows graduation gowns and blazers; and Kreutzer bags and accessories